Tampere, Finland – November 20, 2008 – Confidex, a fast growing company with unique expertise in RFID design, manufacturing and engineering, today announced that BlueStar, the leading innovator in solutions-based distribution for Auto ID, Point-of-Sale, Mobility, and RFID products, will now carry the Confidex family of UHF Gen2 RFID hard tags and specialty labels for Asset Tracking.

“Implementing passive UHF RFID technology for asset management delivers exceptional benefits such as reduced property loss, increased security, improved audit controls, more accurate information on the movement and condition of assets, and as a result, significant cost savings,” said Bill Compitello, Confidex Sales & Business Development Director for the America’s.  “We are pleased to enable BlueStar to offer the Confidex product line as a vital part of their Asset Tracking solutions.”

The Confidex product line of hard tags includes Confidex Ironside™, Confidex Survivor™, Confidex Steelwave™, Confidex Steelwave Micro™, and Confidex Halo™.

• Confidex Ironside, a UHF Gen2 On-Metal tag, has passed the rigorous testing requirements for the Aerospace Standard AS5678 specification and has been successfully used in tracking assets from steel pallets to train wagons.
• Confidex Survivor, a UHF Gen2 On-Metal tag, is designed to serve the surveillance needs for the transportation of goods as well as tracking large valuable items and vehicles, including construction parts and steel pipes, and trucks in the petrochemical industry.
• Confidex Steelwave, a UHF On-Metal tag, is designed for indoor tracking and asset management solutions where small size with the best achievable performance of passive UHF RFID technology can be realized.
• Confidex Steelwave Micro, a passive UHF On-Metal tag, is a compliment to the industry-leading Confidex Steelwave that enables companies to improve their investment in and inventory management of valuable IT assets.
• Confidex Halo, a passive UHF Gen2 On-Metal tag, can be easily attached by adhesive or magnetic tape, and also with cable ties through its mounting holes, which makes it ideal for tracking IT assets such as blade servers and network routers.

The Steelwave Micro, Confidex’s most recent tag addition “provides the superior mount on metal performance required by most Server, LapTop, and PC tracking applications,” states Dan Miller, BlueStar’s RFID Program Manager.  “BlueStar is delighted to add the Confidex product to our industry-leading line of RFID tags and labels.”  With Confidex Steelwave Micro, BlueStar VARs now have a tested and proven on-metal RFID tag that enables the accurate tracking of all valuable IT assets throughout their lifecycles regardless of where the devices are located.

Completing the family of Confidex RFID products, the specialty labels, are Confidex Carrier™, Confidex Casey™, Confidex Corona™, Confidex Cruiser™, and Confidex Pino™.

• Confidex Carrier, a UHF EPC Class1 Gen2 label, is a special label designed to effectively and reliably adhere to plastic surfaces such as returnable plastic containers.
• Confidex Casey, EPC Class1 Gen2 label, is designed to be used as a general label especially in places where materials with high dielectric constant need to be in close proximity to the label. Typical applications include retail items such as plastic or corrugated cardboard boxes, where the content varies from fruits, vegetables, and other groceries, to liquid bottles or utilities.
• Confidex Corona and Confidex Cruiser, passive UHF Gen2 labels, are specifically targeted at providing discrete visibility of high-value, work-in-process items in demanding automotive manufacturing environments.
• Confidex Pino, an EPC Gen2 label, enables users to economically track wooden pallets, one of the most common transit items used throughout the world.

About Confidex

Confidex, headquartered in Tampere, Finland, is a fast growing company with unique expertise in RFID design, manufacturing and system engineering. With offices in Europe, North America and China, Confidex provides high-performing, industry-standard RFID tags for demanding applications. The company’s highly experienced team has enabled Confidex to quickly become the trusted partner for major vendors and end-users in the RFID industry.

Confidex's core competencies and experience span HF (high frequency) and UHF (ultra high frequency) antenna design, tag manufacturing, and advanced tag conversion and encapsulation.

For more information, visit www.confidex.net.

About BlueStar

BlueStar is a leading global solutions-based distributor of Point-of-Sale, bar coding, data collection, radio frequency identification (RFID), and wireless mobility products. BlueStar works exclusively with VAR Partners, providing them with complete solutions at competitive prices. The company brings unequaled expertise to the market, offers award-winning technical support and is an authorized service center for a growing number of manufacturers. For more information about BlueStar, please contact a BlueStar Account Executive, log on to www.bluestarinc.com, or email BlueStar's RFID Program Manager Dan Miller at dmiller@bluestarinc.com.

For more information, contact:

Torbjörn Andersson
Confidex Vice President of Sales & Marketing
Tel: +46 768 530130
E-Mail: torbjorn.andersson@confidex.net
-or-
Bill Compitello
Confidex Director of Sales and Business Development Americas
Tel: +1 919 349 5607
E-Mail: compitello@confidex.net